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Dell holds on to LCD TV business

updated 03:30 pm EDT, Thu June 7, 2007

Dell Keeps LCD TV Business

Claims that Dell will drop its LCD TVs are untrue, a company spokeswoman said today. Representative Rachel Lyon refuted allegations that fierce competition and poor sales were forcing the company to return to its core computer business. The Texas PC maker is simply adding third-party TVs to offer larger screens alongside its own TVs, which will now only be offered in 37-inch or smaller models where it can best compete. This strategy has already been in place for months, according to Lyon.

"We will soon offer a wider assortment of televisions from leading manufacturers," she said. "Nothing has changed from what we communicated in February."

Talk of dropping TV production had been encouraged by Dell's struggle to regain the financial success it enjoyed in the past, which has included entering retail for the first time as well as job cuts now confirmed to eliminate 8,800 workers, or 10 percent of the company's entire staff. HP has been steadily taking share away from Dell, particularly in the firms' American home territory.



By Electronista Staff
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