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1. Geobunny

   Mac Elite

   Joined: Oct 2000

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   06/07, 04:48pm | report spam | close reply

   It's still there

   It's still there actually; in Ad1 (never been an iPod) rather than Ad2. Just after he unlocks the phone and then presses the music button. It's barely noticeable but it's definitely there.

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1. testudo

   Forum Regular

   Joined: Aug 2001

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   06/07, 05:19pm | report spam | close reply

   Again

   More proof that they were using some demo/test sets, and not a 'final' phone, when doing the ad. (Or just a big joke by the guys at Apple, because they knew it was just small enough for the geek-heads to spot and then go insane with speculation).
   
   Because, you know, as silly as it might be, you'd think if Apple was going to add a 12th (or more) apps, their ads would actually show that.

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1. darksol360

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   Joined: May 2007

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   06/07, 05:32pm | report spam | close reply

   Clever Ads

   I think this is the next gen of advertisement. "AD 2.0" like web 2.0. Others have tried it, most notably the movie "AI" with it's hack the web type mystery ads.
   
   I think they knew that the ads would garnish so much attention that little "eggs" here and there will only fire the fuel. (12th app?, Flash in NYT site?, etc).
   
   Think Genius =D.

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1. darksol360

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   Joined: May 2007

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   06/07, 05:33pm | report spam | close reply

   oopps

   fuel the fire... man i've been staring at my imac screen for too long.... =P

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1. darkrail

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   Joined: Sep 2006

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   06/07, 07:02pm | report spam | close reply

   reshoot?

   It's a different guy's hands. Check out his fingernails. Would they reshoot it just for this?
   
   I'd go frame-by-frame through all the ads to see if this new shot is the only one with the new guy, but I've still got some dignity left (all of which will go away when I break out the sleeping bag on the sidewalk next to my Apple store on the 28th).

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1. jedi1yoda1

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   Joined: Dec 2001

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   06/07, 07:20pm | report spam | close reply

   its the size

   Actually, it has been removed from the HD version of the ad (never been an ipod...). The mystery 12th app still exists in the small/med/large versions, but has been blacked over in the HD version. It doesn't appear to be a new shot, just black inserted over that area of the screen.
   
   I also just saw the ad on television which still had the 12th app, but no "2-yr contract" message.

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1. drole.homme

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   Joined: Jun 2007

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   06/07, 07:39pm | report spam | close reply

   mmm...

   I'm surprise nobody has notices this. NOWHERE is it ever disclosed "simulated screen." Does that mean #1- the screen is that great of color, #2- the iphone is that responsive, #3- there was that 'Area 51' application Apple doesn't want us to know about. I hope for GPS. I put my idea in. I don't care what it is, I just want it now.

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1. UberFu

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   Joined: Oct 2002

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   06/07, 09:17pm | report spam | close reply

   if you...

   goto Apple.com and navigate to the iPhone Section_
   
   Then click on the Internet Sub-section_
   
   And watch the Safari Quick Tour_
   
   [these are the clips that have been up for months and no one has changed them]
   
   It shows the NY Times Home Page [w/o much Adobe Flash anything]
   
   BUT - right after that - the user "surfs" to Fandango.com and at the top of their page is a continuous "banner ad" that has been a [macromedia/adobe] flash-based ad for as long as I can remember [and currently too]_
   
   Those clips are from back when the thing was first announced_
   
   Again it is simple - The iPhone runs a full desktop version of OS X_ Which means that it can run Photoshop or Final Cut Pro or MAYA for that matter [assuming you can gtet around the hardware limitations]_

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1. UberFu

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   06/07, 09:18pm | report spam | close reply

   otherwise.....

   it's NOT a full desktop OS and Steve was bull-shitting back months ago_
   
   Even my cell-phone [which ain't got s*** on it] still can run JAVA and Adobe Flash_

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1. amper

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   Joined: Nov 2003

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   06/12, 12:40pm | report spam | close reply

   The Mystery App...

   I just realized while watching the WWDC keynote that one of the most common items I use Internet access on a portable device to look up is local movie listings.
   
   My bet is the 12th app is the "Movies" widget that His Steveness demo'd at WWDC. Easy access to movie info, showing times, ticket purchasing, and streaming trailers right in the palm of your hand...

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1. corebasis

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   Joined: Jun 2007

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   06/20, 06:21pm | report spam | close reply

   It's YouTube

   The 12th application is YouTube. You can see it on the picture shown on the "get ready" page.
   
   http://www.apple.com/iphone/easysetup/getready.html