macnn/electronista
06/07/2007, 4:35pm, EDT
Thursday, June 7thiPhone ad edit removes mystery icon
Apple has so far made no mention of expanding the iPhone's feature set during the span between the iPhone's January introduction and its June 29th release, and in other footage for "How-To" as well as the remaining three ads shows the standard 11-icon home menu that has been present since the official announcement.
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Because, you know, as silly as it might be, you'd think if Apple was going to add a 12th (or more) apps, their ads would actually show that.
I think they knew that the ads would garnish so much attention that little "eggs" here and there will only fire the fuel. (12th app?, Flash in NYT site?, etc).
Think Genius =D.
I'd go frame-by-frame through all the ads to see if this new shot is the only one with the new guy, but I've still got some dignity left (all of which will go away when I break out the sleeping bag on the sidewalk next to my Apple store on the 28th).
I also just saw the ad on television which still had the 12th app, but no "2-yr contract" message.
Then click on the Internet Sub-section_
And watch the Safari Quick Tour_
[these are the clips that have been up for months and no one has changed them]
It shows the NY Times Home Page [w/o much Adobe Flash anything]
BUT - right after that - the user "surfs" to Fandango.com and at the top of their page is a continuous "banner ad" that has been a [macromedia/adobe] flash-based ad for as long as I can remember [and currently too]_
Those clips are from back when the thing was first announced_
Again it is simple - The iPhone runs a full desktop version of OS X_ Which means that it can run Photoshop or Final Cut Pro or MAYA for that matter [assuming you can gtet around the hardware limitations]_
Even my cell-phone [which ain't got shit on it] still can run JAVA and Adobe Flash_
My bet is the 12th app is the "Movies" widget that His Steveness demo'd at WWDC. Easy access to movie info, showing times, ticket purchasing, and streaming trailers right in the palm of your hand...