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Apple's video rental service coming this fall

06/10, 7:15pm

Apple in Video Rent Talks

Apple is in the later stages of negotiating an online rental service for feature-length movies on iTunes, according to at least one senior Hollywood executive. The service, which is currently slated for a fall release, would reportedly use a version of Apple's FairPlay copy protection to let customers rent movies for a full 30 days at $2.99 per title, automatically rendering the video file inert and preventing unauthorized copies while still allowing the file's transfer to at least one extra device, such as an iPhone.

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