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iPhone could face 1-2 month shortage

updated 04:15 pm EDT, Wed June 13, 2007

iPhone Two Month Shortage

Apple will likely have to deal with serious supply issues for the first four to eight weeks of the iPhone launch, Dr. Simon Croom of the Supply Chain Management Institute has told ZDNet. The group's director indicates that the global nature of Apple's supply chain will cause the extra strain as the company tries to ensure enough stock for the entire US, slowing down its ability to deliver new units. The situation may be compounded further by a possible spike in returns and problems supporting the device, as both Apple and AT&T will likely have to iron out any initial bugs in the handset and its service.

"Undoubtedly there will be shortages, service issues and challenges for call centers," Croom says. "Pressure will also be felt for AT&T in terms of sales support - in particular trade ins, impact on the sales of other phones and customer's expectations from a 'revolutionary' new product."

Although Apple has so far declined to name its component makers, multiple sources have indicated that at least some of its iPhone assembly will take place in Taiwan and may involve parts delivered from Japan and Korea. The company has also attempted to control the quality of iPhone sales by limiting at least early sales to first-party Apple and AT&T stores.



By Electronista Staff
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  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    0

    as we approach...

    29 June is (a bit over) two weeks away. The speculations are getting wilder and wilder, and most of them are about supply and service. Mobile phone carriers have been delivering service for over ten years. There were no catastrophic newsworthy problems there. Moto came out with RAZUR which 'killed' for its time. It was smooth and rather painless, even though it was with a myriad of carriers and across technologies (CDMA, GSM).

    The iPhone rollout has been so carefully choreographed by Apple and AT&T it that something would have to go terribly wrong for them to drop the ball here. Supplies will be tight, but you won't have to wait for your iPhone for 12 weeks. If your store doesn't have it, you'll be able to 1800-CALL-ATT (or 100-MY-APPLE), or order online and get it quickly. How quickly? My guess is, no longer than four-week wait.

  1. wings_rfs

    Fresh-Faced Recruit

    Joined: Dec 2002

    0

    Your guess is as good as

    And vasic, I value your guess as much as I do www.electronista.com, whoever they are.

  1. starwarrior

    Fresh-Faced Recruit

    Joined: Mar 2006

    0

    AT&T Family User.

    For the past two weeks AT&T has had a message for two of my four phones, saying that an upgrade would be available on the 14 June. I was so excited. Today the messages disappeared and the old format was returned. Something is happening. I do not know what it is.

  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000

    0

    What?

    Apple will face a shortage on a new product line? I'm shocked! Shocked!

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