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iPhone demand in UK 7M strong

updated 02:05 pm EDT, Fri June 15, 2007

UK iPhone Demand Strong

British demand for the iPhone is very high despite its limitations, new research published by M:Metrics shows. The company's study points to about 56 percent of the over 5,200 respondents being aware of the device; approximately 28 percent of those have "strong" interest in buying the handset as is, the analysts say. An extrapolation by the firm estimates that the figure would amount to almost 7 million of all cellphone users in the country, or almost 16 percent of the entire field.

The figure is surprising but also crucial to Apple, according to senior researcher Paul Goode. While Apple has taken about 70 percent of the US music player market, the California company's share of Europe is far less certain and will make for a greater struggle to get the phone recognized as an option, he says. Also, slightly less than 10 percent of British users rely on their phones for music, and roughly a third of all phones available in local stores have at least some music playback functionality -- showing that the tide may be against music-only players like the iPod.

"Introducing the iPhone was a necessary defensive move for Apple," says Goode. "If they hadn't done so, they would have lost market share."

The European phone industry is generally recognized as higher-end compared to the US, with many phones often focusing heavily on 3G Internet access (absent on the iPhone) as well as more advanced media capturing and playback. [via Inquirer]

By Electronista Staff
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  1. wings_rfs

    Fresh-Faced Recruit

    Joined: Dec 2002


    Limitations? or Features?

    "... despite its limitations"

    Man, they always have to get their little dig in there somewhere, huh? About a third have a strong interest in buying it "as is", and nowhere do I see a survey result that says "xx% expressed a strong interest only if it had xyz feature".

    So this is from electronista, hmm? I'll make a note of it.

  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000


    Well, that's it!

    Forget 10 million sold worldwide. Just 7 million in Britain alone? It will be a big disappointment if Apple doesn't sell 50 milion of these things by 2009.

  1. Clive

    Mac Enthusiast

    Joined: Jan 2001



    I really doubt Apple will sell seven million of these phones in the UK over five years, let alone in the first year. Figures like this are just madness - this claims Apple is going to sell one in six of all phones in the UK, no one currently has anything like that market share for a single model.

    Not to even think that not everyone is buying a new phone every year - if we average that out as two years per phone, then Apple is selling a third of all UK phones!

    Utter bollocks.

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