Playboy looking to enter cellphone game?

Playboy magazine is looking to develop a custom-branded (if not custom-designed) cellphone, according to a source aware of its plans. The firm is reportedly intent on offering a glossy, "upscale" device that will reflect the company's sensual but still tasteful image. The phone would have to deliver on several checklist features such as Bluetooth, a camera, and MP3 playback, the tip claims. Only a few companies have been asked to help produce the phone but should involve Chocolate producer LG as well as Motorola and Siemens.

Considered in the early stages, the phone has yet to receive a choice of carriers but is currently favored to be a GSM-based device, which would place it on AT&T or T-Mobile in the US and give the option of almost every carrier currently operating in Europe and large portions of Asia. Costs are similarly unknown but will likely focus on higher prices relative to most phones on the market. [via BGR]