Printed from http://www.electronista.com

Zune tops 11 percent player share in May

updated 03:45 pm EDT, Thu June 21, 2007

Zune 11 Percent in May

Microsoft's share of the music player market is continuing to climb, according to preliminary details of a new study published by market researchers NPD. The group notes that the lone 30GB Zune held 11.3 percent of the US market for hard disk-based players in May, a modest but significant increase from the 9.9 percent seen in January. Reasons were not given but the increase in sales is widely believed to be the result of both special edition pink, red, and Halo 3 Zunes as well as store discounts over the course of the spring, which dropped prices to as low as $199 at some large retailers.

Microsoft is still officially on track to sell 1 million players by the end of this month but has declined providing specific numbers, saying only that it has averaged 10 percent in recent months.

The percentage likely keeps Microsoft in second place both for hard drive players and potentially the US portable media player market as a whole, which is known to be led by Apple and is dominated primarily by smaller and usually less expensive flash-based devices. Full statistics for the market are expected to come soon but have yet to be published, NPD says.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005

    0

    Dream on

    I'd love to check the validity of that report (i.e. who was paid to write it).

  1. Monde

    Fresh-Faced Recruit

    Joined: Jan 2004

    0

    Yeah right!

    Not a single thing surrounding the zune is straight shooting. In line for 1 million sales? Sure if you count those distributed to dealers, but mostly untouched by consumers. Basically there is no reason to buy one of these rebranded toshiba gigabeats. What the zune highlights is what a laughable outfit Microsoft is. After sending employees to astroturf sites with glowing reviews they still can't move more than 50,000 of these things into actual consumer's hands. Pathetic. Whoever buys one deserves it.

    Between the screen cracking problem, the points scheme, inconsistent playback issues and soviet style design, I'm surprised they've sold a single unit. Watch their market share go south as Apple releases their touch enabled iPod with wide screen towards the end of summer/early fall. At that point, anyone who buys a zune will also qualify for a free mental health consultation.

  1. shawnce

    Fresh-Faced Recruit

    Joined: Nov 2000

    0

    Not 11% palyer markeshare

    Article title is misleading... The important statement is "Zune held 11.3 percent of the US market for hard disk-based players in May" (not the hard disk-based player qualification).

    The hard disk-based market has always been well under 50% of the overall player market (even after the first few generations of the iPod grew the HD based market).

  1. rtbarry

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    channel stuffing...

    as usual.

  1. Rezzz

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    fire sale

    retailers gotta clear that c*** out to make room for items that actually sell better than Zunes ... like floppy drives as an example.

  1. Herod

    Fresh-Faced Recruit

    Joined: Jun 2007

    0

    and?

    come june 29th the zune will be the equivalent of a 200 dollar yo-yo.

  1. chabig

    Addicted to MacNN

    Joined: Jun 1999

    0

    Actually a decrease...

    Ballmer was claiming 20% market share. So this (if true) would be huge decrease, right?

  1. DahlBryn

    Fresh-Faced Recruit

    Joined: Jan 2004

    0

    Who creates these no.'s?

    Apple has stipulated 66 million units sold last quarter alone, with 1/3 being hard drive base players.

    How the h*** does "on track for 1 million" in a quarter equal 11% of the HD based media player market - when Apple's 22 million HD units quarter equalled 92% of that same market ?

    Who the heck comes up with these numbers? They sure didn't graduate from any college.

  1. jcatma61

    Fresh-Faced Recruit

    Joined: Nov 2006

    0

    Easy...

    >Who the heck comes up with these numbers? They sure didn't graduate from any college.

    Paid Liars, of course.

    Cover of next MediaWeek: TURDBRICK CRUSHES OVER IPOD's TINY NICHE.

    Just look at the store shelves. Talk to high schoolers. This is another MicroSoft® Bomb©.

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005

    0

    Honestly now...

    What kind of idiot seriously considers a Zune... I mean COME ON! Is there no minimum to how moronic one can be??

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

Sponsor

toggle

Most Commented

 
toggle

Popular News