updated 03:05 pm EDT, Wed June 27, 2007
ATT iPhone Store Locator
Hoping to avert the potential confusion over iPhone stock for Friday, AT&T on Wednesday launched the iPhone store locator. The web-based tool helps anyone find a company-owned AT&T store as far as 50 miles away to make sure that customers don't inadvertently visit resellers, which are currently barred from selling the iPhone at their shops. Entering a specific address will also provide maps to help navigate to the store. Notably, however, the company has set a one-iPhone limit per person to prevent the hoarding or wide-scale auctions with high profile launch events.
The AT&T page provided to customers through e-mail also notes that Apple's online sales for the iPhone should begin at the same 6PM time as the June 29th retail debut, quashing suggestions that Apple may offer the device online in advance of availability at stores.