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Verizon tries to counter iPhone launch

updated 09:40 am EDT, Thu June 28, 2007

Verizon on iPhone Launch

Verizon today announced that its retail stores would remain open until 9PM on Friday, attempting to draw customers away from the high-profile launch of the iPhone. Some of the carrier's phone features may lure customers away, the company claims. The company pays particular attention to cost and notes that many of its phones cost $100 or less, including some music-capable versions.

"Customers can select a mobile phone that fits their style, their mood and best of all, their wallet," Verizon says.

The company's campaign also highlights several of the company's media-friendly services in a further attempt to stem sales of the Apple device, including its V CAST direct-download music store, Internet streaming music and video, as well as the V CAST TV digital broadcast TV service for some areas. A deal is on tap that offers the ">LG VX9400 TV phone with a 2GB memory card and a stereo headset for $100 as part of a two-year contract, though the company declined to say whether the promotion was created specifically in response to the iPhone.

The marketing effort reinforces earlier statements by Verizon, which claimed recently that there was no need for an ultra-desirable device such as the iPhone to counter AT&T's expected success. Existing features would be enough, the company said at the time.



By Electronista Staff
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  1. MarkLT1

    Mac Enthusiast

    Joined: Nov 2002

    0

    Marketing Genious...

    I can see it now. Someone who wants the iPhone bad enough to go on Friday, when the Apple stores and AT&T stores are going to be insane, gets up this morning, sees that Verizon stores will be open late and says "Well, I really wanted the iPhone... but now that Verizon stores will be open late, I'll just get something else from them!"

    I think you're on to something Verizon.

  1. eldarkus

    Fresh-Faced Recruit

    Joined: Feb 2004

    0

    markit1

    Yea man.. you nailed it!! Verizon is the marketing genius of the 21st century! Staying open later... why didnt I think of that??

    Can you see it?? The huge line at the ATT or Apple store Friday. A Verizon employee puts up the sign in the near by store window that says "Open until 9". A man in line sees the sign, screams it at the top of his lungs and with that.. the line disperses and the huge crowd stampedes the Verizon store.

    Man, I hope Verizon is equipped to handle all of the extra traffic. Do u think they hired security for it too?

  1. sweetsdream

    Fresh-Faced Recruit

    Joined: Nov 2001

    0

    I work for Verizon

    I love Verizon and our network but I really think we made a huge mistake in not being the carrier for the iPhone. When I logged in to Intranet home page (eWeb) there is an article from the COO and it reeks of nervousness. Jack Plating talks about our network and how we should focus on that. I think tomorrow will show it's also about the phone.

    I hope we see our error when the launch is huge and beg Apple to let us back in.

  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005

    0

    Music Capable...

    means you pay extreme amounts for their locked in V-Cast "service." No thank you, I don't need the extra fees.

  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005

    0

    Moody

    "Customers can select a mobile phone that fits their style, their mood and best of all, their wallet..." -- Translation: "The iphone is pricey, so come buy cheap s*** from us." I love the part about fitting "their mood" - what does that mean? Do they have a 'happy phone' or an 'angry phone' or do I need several phones because my mood my change? By the way, people get paied for coming up with these strategies. Geesh! Doofuses.

  1. rjpotts

    Fresh-Faced Recruit

    Joined: May 2007

    0

    No the are going to

    release a Mood Phone. It changes color to match your mood, like a mood ring.

  1. rjpotts

    Fresh-Faced Recruit

    Joined: May 2007

    0

    I might go to

    Verizon if they offered me two new free phones that worked with iSync, no contract, and let me roll over my minutes that I don't use, and didn't charge me for text messaging.

  1. nativeNYer

    Fresh-Faced Recruit

    Joined: Apr 2005

    0

    Brilliant!!!

    Absolutely frickin' brilliant Verizon! So, they had a meeting to determine this as a way of countering the iPhone? The person who suggested this needs to get a huge promotion. I mean, between the option of actually lowering their plan prices (which are higher than any other carrier), uncrippling their phones, or staying open late, staying open late is undoubtedly the most sure fire way to counter the hype and draw in new customers

    [/sarcasm]

    Their phones are so cheap because they offer only the crappiest phones in the biz, are crippled beyond just making phone calls, and they nickel and dime their customers for every single other feature, which is where they make their fortune. Want to play music? Pay us to use our craptacular VCast system. Want to sync your phone to your computer? Sorry, can't let you do that. Want to get pics taken with your camera off your phone? Have to use our services and we'll charge you for it.

    They are an arrogant company that deserves to lose hordes of customers.

  1. Enforcer5981

    Fresh-Faced Recruit

    Joined: Jul 2006

    -1

    Bluetooth?

    How much for the crippled Bluetooth, Verizon? Oh wait, that was free with my phone...

  1. CIA

    Mac Elite

    Joined: Dec 1999

    -1

    Sleepy employees

    Sucks for the people who will have to be there to staff empty stores on a Friday night. Apple Store and ATT store are all in sight of the verizon store here in Salt Lake City, should be fun to watch the empty Verizon from the lines.

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