Printed from http://www.electronista.com

Toshiba permanenly lowers HD DVD price to $300

updated 01:25 pm EDT, Mon July 2, 2007

Toshiba HD-A2 Lower Price

Toshiba today officially lowered the price of its HD-A2 entry level HD DVD player. The drop comes after the success of the company's recent price promo and makes permanent a price of $300, establishing the player as the least expensive that can play a native HD format. The Toshiba device reaches the cost by offering playback at 1080i and using regular HDMI rather than the deep-color HDMI 1.3 of the premium HD-XA2.

The company has yet to announce whether or not the price cut will be reflected in stores immediately but has signaled the price cut just days after Blu-Ray player designers such as Pioneer and Sony began offering five free movies with each set-top box, hoping to make up for the higher price of their players with a starter collection of titles that reduce the up-front cost. Prices for Toshiba's HD-A20 and HD-XA2 players remain unchanged at $400 and $800 each.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price to gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for a ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News