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Dell to take Asian PC makers head-on at retail

updated 03:25 pm EDT, Thu July 5, 2007

Dell Reaching Asian Shops

Dell's move to sell at retail is going global, the company revealed today. While the system builder has only just broken its longstanding tradition of direct-only sales by offering PCs at Wal-Mart and Sam's Club in the US, it now hopes to sell its systems in retail stores across Asia, including Dell's local headquarters in Singapore as well as several other countries. The decision was spurred on in part by stronger-than-average sales in the area, Dell says. Examples from both the low- and high-end of the company's Inspiron desktops and 1x20 notebooks will be available.

The company has declined confirming just when each market will get the new machines, saying that the arrival of its computers will depend on negotiations with individual retail chains as well as the individual countries. Certain countries are more likely to respond to having the systems available in retail to touch, Dell says. Store sales in China, Japan, and Korea have not been announced so far as the three populous countries are handled by a separate division at the computer maker.



By Electronista Staff
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