PS3 price cut exposed, denied by Sony
updated 01:40 pm EDT, Fri July 6, 2007
PS3 Price Cut Inbound
Sony will use the advent of the E3 games expo this month to slash the price on the PlayStation 3, according to a Circuit City flyer as well as other retailers. The print ad shows the 60GB console's price dropped from $600 to $500, bringing its cost to the launch price of the canceled 20GB PS3 despite the inclusion of the larger disk, Wi-Fi, and a card reader. The cut is expected by many to be the result of both drops in player costs that have taken place since the PS3's November debut as well as a need to compete against the less expensive Wii and Xbox 360.
The company's president Ryoji Chubachi has officially denied the claim, hinting that cuts would be likely at some point in the future but that Sony had no public announcements to make regarding a price drop.
"At present we have no plans," he said on Friday.
Retailers have so far been unable to confirm whether or not the cut would be a temporary promotion, but all expect the promotion to begin during the week of July 15th, just after the E3 games summit concludes on the 13th. [via DVD Talk]
