Printed from http://www.electronista.com

HP develops 'revolutionary' camera color matching

updated 09:00 am EDT, Wed July 11, 2007

HP Color Matching

HP Labs today unveiled a new technology it says could change color matching items while shopping, especially clothing and makeup. The new system would use a buyer's cameraphone and a specialized color chart to develop recommendations. Owners would take a self-portrait with the chart in view and send it to the store as an MMS, HP says; once the image is adjusted to compensate for lighting, the store's servers would then compare the pixel colors of the user's face against the skin tones of other people and make recommendations for goods based on a color-matched catalog.

Although developed by camera maker HP, the technique would not depend on any particular cameraphone or special support from the cellular network provider, the labs claim. Using the advancement would let shoppers order the right cosmetics without having to be in-store to ask a clerk for advice or relying on their own best guesses. HP doesn't have an immediate plan to roll out the feature but is ready to license the technology today to retailers and other shops that could see a benefit from the research.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Patriot Fuel+ 6000 and 9000mAh batteries

Mobile device batteries are better than they used to be, but there's always a scenario where users could use more juice. Upgrade manuf ...

Sponsor

toggle

Most Commented

 
toggle

Popular News