Casio tackles breast cancer with new Exilim

Casio today introduced a special run of its Exilim Z75 to raise awareness of and help fight breast cancer. The unnamed model is intended to show support for the National Breast Cancer Foundation and will ship a pink version of the camera with a special case featuring the well-known pink ribbon logo and a lanyard with a ribbon of its own. Casio's camera itself is fundamentally the same as the 7.2-megapixel original and includes a 3X optical zoom lens, a 2.8-inch preview LCD, processor-based anti-blur correction, and the company's special features such as an eBay mode for optimized auction images.

No indication has been made that the company will donate profits from the camera to the NBCF, though Casio indicates that it sponsors the organization's efforts. Pricing will be reduced compared to the $230 first set for the camera earlier this year, the company says. The camera and accessories will ship as a bundle for $180 in October.