updated 12:40 pm EDT, Fri July 20, 2007
Zune Exceeds Sales Target
Sales of the Zune have more than surpassed the one million target the company set for the end of June, according to Microsoft's latest quarterly financial results. Over 1.2 million units of the jukebox have sold between the device's November 14th, 2006 launch and the end of the recent quarter on June 30th. The result represents over 170,000 units per month and should see the Zune reach the 2 million mark by the device's one-year anniversary if the sales rate remains unchanged.
Sales are still relatively small in scale compared to overall market leaders in the US such as Apple and SanDisk, the former of which now ships several million of its iPod devices per quarter. However, Microsoft has successfully managed to grow its marketshare over the past several months and recently claimed as much as 11 percent of players with hard disks in the US during May.
The achievement may represent a significant benchmark for the Zune, which itself has largely remained unaltered from its original form outside of a limited-edition tie-in with Halo and special colors such as pink and red. Microsoft is expected to step up its efforts in the later part of 2007 with an 80GB model as well as a newly designed, flash-based version.