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Lenovo gains Olympic branding

updated 02:05 pm EDT, Wed July 25, 2007

Lenovo Olympic PCs

In an unusual branding strategy, ThinkPad maker Lenovo has announced that two upcoming desktop PCs will bear the Olympic insignia, reflecting the company's status as a sponsor for the Beijing 2008 Olympic Games. The 3000-series J200s will be based on Intel processors, while the J205s will be based on AMD chips; in both circumstances the computers will be low-cost models, with features such as six USB ports and gigabit Ethernet connections. Graphics will be integrated, and items like a DVD multi-drive or a nine-in-one card reader will merely be optional. Shipping is expected in August for prices starting at $399 and $449. [Image courtesy of Gearlog]



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