updated 03:55 pm EDT, Thu July 26, 2007
Blu-Ray Target exclusivity
Sony has announced that beginning in the fall, and continuing through the winter holidays, its Blu-Ray systems will be the only HD players available in Target stores. Target already carries Blu-Ray movies, but has generally been platform agnostic, although only HD DVD players are currently available from the company's online store. The lock-out could prove to be a major victory for Sony and Blu-Ray in general, since the "big-box" audience served by Target is one of the largest in the North America. Blu-Ray and HD DVD continue to fight a heated sales war, with each side claiming superior figures.
Helping to inaugurate the Target deal with be the BDP-S300, set to release in October. Highlights will include 24p True Cinema, DVD upscaling to 1080p, and Bravia Theatre Sync. Pricing is listed at $500.