Printed from http://www.electronista.com

Blu-Ray to have Target exclusivity

updated 03:55 pm EDT, Thu July 26, 2007

Blu-Ray Target exclusivity

Sony has announced that beginning in the fall, and continuing through the winter holidays, its Blu-Ray systems will be the only HD players available in Target stores. Target already carries Blu-Ray movies, but has generally been platform agnostic, although only HD DVD players are currently available from the company's online store. The lock-out could prove to be a major victory for Sony and Blu-Ray in general, since the "big-box" audience served by Target is one of the largest in the North America. Blu-Ray and HD DVD continue to fight a heated sales war, with each side claiming superior figures.

Helping to inaugurate the Target deal with be the BDP-S300, set to release in October. Highlights will include 24p True Cinema, DVD upscaling to 1080p, and Bravia Theatre Sync. Pricing is listed at $500.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. jokell82

    Professional Poster

    Joined: May 2001

    0

    Not True

    This article is false. Target will only carry a single BluRay player, that is true. However it will still carry the 360 add-on drive and will still carry HD-DVD movies. This story *should* read "Sony buys an endcap at Target stores nation-wide."

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

Advertisement

toggle

Most Commented

 
toggle

Popular News