updated 09:45 am EDT, Wed August 1, 2007
AC/DC on V CAST
In an unusual move, rock group AC/DC today revealed that it had signed an exclusive deal with Verizon, giving the wireless provider an exclusive run on the artists' full back catalog through the V CAST online music store. Every album produced since 1975 will be up for sale either through the PC (where it can be sideloaded to a phone later) or downloadable directly to phones that support V CAST's mobile interface. The move is one of the first efforts to encourage downloading complete albums through the cellular network, Verizon says. Only one song -- "You Shook Me All Night Long" -- will be available to buy over the air.
The exclusivity runs until March 2008 but will also include both regular ring and ringback tones as well as an upcoming AC/DC channel on the carrier's V CAST TV digital broadcast service with famous shows and other footage. Subscribers to Verizon's regular video download service will also have access to downloadable clips. Taking advantage of the PC feature requires Verizon's updated Music Manager on a Windows XP or Vista system.