Printed from http://www.electronista.com

Apple investigating ad-supported music?

updated 04:20 pm EDT, Wed August 1, 2007

Ad-supported Apple music?

A recent judgment by the UK Copyright Tribunal, on online royalty rates, may point towards Apple interest in ad-supported music services, reports say. The consultancy firm Music Ally has investigated the tribunal's decision, and notes that an Apple employee was a key witness. iTunes VP Eddie Cue is quoted as saying Apple would only pay advertising revenue if "that revenue is earned as a result of an advertisement, sponsorship or a click-through link located on a Licensed service...and only where the Licensed Service is offered to the User at a price which has been artificially depressed to reflect such revenue."

Cue later detailed the hypothetical service, suggesting he meant "placement of third party advertising at the start, end or during actual delivery of a Repertoire Work to a customer by way of a permanent download." This would contrast with services such as Napster's "Free" site, where users can stream the music, but not keep it. Other advertising models have sometimes involved inserting ads into the media itself.

Judge Fysh, the Queen's Counsel for the tribunal, is said to have remarked that "iTunes may well carry advertising in future -- hence their interest in these Applications." [via Tech Digest]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News