Printed from http://www.electronista.com

Lenovo to sell PC to China's rural poor

updated 12:05 pm EDT, Fri August 3, 2007

Lenovo's $199 Chinese PC

Lenovo, the current maker of the popular ThinkPad laptop, has announced its intentions to market a new computer towards China's rural poor. The system will just bundle a keyboard and use an owner's television as the monitor, with costs ranging between 1,499 and 2,999 yuan ($199-$399). The Associated Press observes that this pricepoint is critical for pushing sales onto China, as while the cities are increasingly rich, the average income in rural areas is just 4,200 yuan ($560) annually.

The rural market is considered important to due to its population, which at 800 million is more than half of the entire country.

Lenovo is stringently denying that its decision is related to Dell, who in March declared that it would enter the Chinese market with systems priced between $223 and $515 (right). Spokesman Jay Chen claims that Lenovo has been selling at least one brand of "rural" PC since 2004. "It's a natural evolution. We are not responding to our competitors," Chen says.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News