Printed from http://www.electronista.com

Lenovo to sell PC to China's rural poor

updated 12:05 pm EDT, Fri August 3, 2007

Lenovo's $199 Chinese PC

Lenovo, the current maker of the popular ThinkPad laptop, has announced its intentions to market a new computer towards China's rural poor. The system will just bundle a keyboard and use an owner's television as the monitor, with costs ranging between 1,499 and 2,999 yuan ($199-$399). The Associated Press observes that this pricepoint is critical for pushing sales onto China, as while the cities are increasingly rich, the average income in rural areas is just 4,200 yuan ($560) annually.

The rural market is considered important to due to its population, which at 800 million is more than half of the entire country.

Lenovo is stringently denying that its decision is related to Dell, who in March declared that it would enter the Chinese market with systems priced between $223 and $515 (right). Spokesman Jay Chen claims that Lenovo has been selling at least one brand of "rural" PC since 2004. "It's a natural evolution. We are not responding to our competitors," Chen says.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

GX Gaming DeathTaker mouse

Gaming is a serious endeavor for many people, driving them to look for the best performance in their system and interface devices. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News