08/10/2007, 8:45am, EDT
Friday, August 10thUniversal tests DRM-free music, snubs iTunes
Universal Music Group announced late yesterday that it will sell at least some of its music catalog online without copy protection over the course of the next few months. Considered an experiment by the major music label, the project will run between August and January and will gauge the effect that removing digital rights management (DRM) has on both sales and on piracy. There are no immediate conditions applied to the success of the test, but the company has implied that it will extend the test or make the DRM-free option permanent if the results prove worthwhile. The latter decision would likely make a significant impact on the music industry, as Universal is the largest global music label and could create a ripple effect for smaller labels.
The test will primarily offer music through companies that have readily adopted DRM, such as RealNetworks' Rhapsody and Wal-Mart, as well as artist pages and companies that have opted out of protected formats, such as Amazon's MP3-only store and an unknown project from Google.
Absent from the list, however, is the iTunes Store. Universal has not explained why it has omitted the Apple-run service from the trial run, but is widely believed to be retaliating against what it sees as unfair influence by Apple on Universal and on the music business as a whole through the former's status as the leading online store. Universal has continued to sell its catalog on iTunes but recently refused long-term contracts in part to allow it the flexibility of offering exclusives to other stores and therefore encourage competition.
The decision to try music without safeguards also casts doubts on claims that Universal's attitude was spurred by opposition to iTunes Plus, as the label appears to be shifting away from a pro-DRM stance in a manner similar to rival label EMI, which had previously insisted on copy protection but offered all of its catalog without protection at an elevated price beginning in April.
, 
, 16
, 
, 
, 
, 
, 
Top
subscribe to comments
for this article
Unless this is the music companies way of trying to take out Apple. It must be the cool thing to do...bash Apple. Apple is like the kick-me doll of the electronics world, and it's not right.
Can't tell you when the last time was that I bought a CD in the store.
Get with it, Universal. Fast.
They are just universally stupid!
Well, if they did that, they would just show the idiocy of themselves, because it doesn't matter the physical number they sell, its about the percentage. But what's the point in doing it at all if they are trying to say "It won't sell". They've been doing quite well with the "We're not going no-DRM, so STFU!" line up til now.
Unless this is the music companies way of trying to take out Apple. It must be the cool thing to do...bash Apple. Apple is like the kick-me doll of the electronics world, and it's not right.
Oh, poor Apple! Maybe they're taking it out on Apple because Apple has used its power to demand the prices and options they want. Maybe if Apple wasn't so damned stubborn, they wouldn't be getting kicked around so much.
I for one... ...won't buy another Universal product until they stop f*cking Mac and iTunes users.
How do we know this won't work for iTunes/iPod/Mac users? I found no mention of the format to be used (MP3 or AAC or WMAA or what?) So its just as likely will work with iTunes. Or are you just pissed because you'd have to buy it through some other way, not through iTunes?
So, when you buy CDs in 'special cases', do you also get these from one vendor (say, you just buy your CDs from Amazon.com)? How come people have no problem getting a CD from wherever its cheapest or offers the best deal, be it Amazon.com, Best Buy, eBay, whatever, but then when it comes to digital music, its now "If it ain't on iTunes, I don't want to be bothered".
And maybe Universal is right. At least one person here is OK with DRM.