Sony-Ericsson unveils easy K770 cameraphone

Sony-Ericsson today launched the K770i, its latest Cyber-shot phone. Also nicknamed the "Victoria," the handset revolves around making its camera as simple to use as possible. The 3.2-megapixel sensor is supported by auto-focus, 3X digital zoom, and an LED flash; completely unique to the K770 are several light-up icons on the keypad in camera mode that provide shortcuts to common camera adjustments without having to memorize the interface. Photos are likewise editable on the phone itself and are easily transferable thanks to a standard mini-USB connection and PictBridge printing support.

In addition to its traditional photography emphasis, the K770i also adds a small front camera and 3G Internet access over UMTS for video calls. A dedicated media player outputs music in AAC or MP3 format stored alongside photos on a Memory Stick Micro card. Sony-Ericsson's new phone is a 900/1800/1900MHz tri-band GSM device and is unlikely to cross to North America, but will ship to Europe and other markets during fall in a stylized brown and equipped with a 256MB card.