Printed from http://www.electronista.com

Philips teases for mysterious product launch

updated 04:10 pm EDT, Thu August 16, 2007

Philips Aurea teaser

Philips has started a high-profile hype campaign for a new product set to be released later this year. Simply known as the Aurea, little is known except that it is a plasma or LCD set based on Philips' Ambilight technology, which surrounds a TV with colored lighting that matches the tone of supported movies. Philips would prefer people focus on its "Seduction by Light" advertising campaign, which is costing the company 50 million (over $67 million US), and features photography by Vincent Peters, a short film by Wong Kar Wai, and a tie-in with the Lanvin chain of fashion stores. Philips should start providing more concrete information about the Aurea on August 30th.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Samsung Galaxy S6 Edge

The Samsung Galaxy S6 range is a critical component in Samsung's flagging smartphone strategy. With sales of its high-end smartphones ...

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softball ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Advertisement

toggle

Most Commented

 
toggle

Popular News