Printed from http://www.electronista.com

Philips teases for mysterious product launch

updated 04:10 pm EDT, Thu August 16, 2007

Philips Aurea teaser

Philips has started a high-profile hype campaign for a new product set to be released later this year. Simply known as the Aurea, little is known except that it is a plasma or LCD set based on Philips' Ambilight technology, which surrounds a TV with colored lighting that matches the tone of supported movies. Philips would prefer people focus on its "Seduction by Light" advertising campaign, which is costing the company 50 million (over $67 million US), and features photography by Vincent Peters, a short film by Wong Kar Wai, and a tie-in with the Lanvin chain of fashion stores. Philips should start providing more concrete information about the Aurea on August 30th.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB thumb drives are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But h ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Sponsor

toggle

Most Commented

 
toggle

Popular News