updated 07:35 am EDT, Mon August 20, 2007
Canon PowerShots, ELPHs
In addition to the prosumer EOS 40D, Canon today expanded its popular PowerShot digital camera line with a new top-of-the line G-series G9 digital camera with a 6x zoom, 12.1 megapixel sensor and new face detection technology; a new line of ultra-zoom SX series of digital cameras featuring optical zooms of up to 10x; and two new PowerShot A-Series digital cameras, including the 12.1-megapixel PowerShot A650 IS and a 8.0-megapixel PowerShot A720 IS digital camera. In addition, the company debuted two new compact PowerShot Digital ELPH cameras: a flagship 12.1-megapixel PowerShot SD950 IS Digital ELPH and the 8.0-megapixel resolution PowerShot SD870 IS Digital ELPH.
Canon's new Genuine Face Detection technology can detect, lock-on and track up to nine forward-looking human faces in a scene. According to the company, the face detection algorithm automatically prioritizes and selects faces and not simply the closest object: it will then optimize the focus, exposure and flash, allowing photographers to keep up to nine faces in focus at any one time. The PowerShot G9 camera also introduces Face Select and Track that can select any individual face to specifically track and be a primary focus. Working in concert with Face Detection, the G9's "Red-Eye Correction" feature helps to detect and correct red-eye during playback mode.
Complete with a 12.1 megapixel sensor and 6x optical zoom, the PowerShot G9 digital camera utilizes the company's most advanced DIGIC III processor, offering many of the advanced photographic capabilities of a high-end Digital SLR camera in a lightweight, compact package at an affordable price. Featuring the same matte black, retro-hip design and simplified control layout as other cameras in the G-series, Canon has added new RAW and RAW+JPEG for complete image reproduction, and extensive, non-destructive image editing capability usually found in higher-end digital SLR cameras. Canon also added a new 3-inch PureColor LCD II screen and easy-to-access ISO and manual mode dials, customized shooting, reviewing and more convenient menu adjustments.
The new flagship G-series camera now also includes an advanced Optical Image Stabilizer (OIS) to help photographers prevent image blurring in low-light conditions as well as a new "Auto ISO Shift" feature which can automatically increase the ISO speed setting as required to maintain fast shutter speeds when shooting in low light conditions without a flash. In addition, Canon's Image Inspection Tool is now linked with Advanced Face Detection technology to automatically detect and center the main subject to easily review previous photos. .
The PowerShot G9 digital camera is also compatible with optional high-quality Canon wide-angle, telephoto and macro supplementary lenses, as well as EOS Speedlite flashes and a waterproof case rated to a depth of 40 meters/130 feet
Expected in stores in October, the PowerShot G9 camera kit includes a lithium-ion rechargeable battery and battery charger, a 32MB MMC plus memory card, a USB interface cable, an AV cable, a neck strap, and Canon's software suite at an estimated selling price of $500.
New ultra-zoom PowerShot SX cameras
Canon also introduced a new SX series of ultra-zoom cameras: the new PowerShot SX100 IS digital camera delivers a a 10x optical zoom, an Optical Image Stabilizer (OIS) and an extended grip. Featuring 8.0 megapixel resolution, the new SX series camera leverages Canon's impressive DIGIC III image processor and its Genuine Face Detection Technology (with Face Selector). It also includes a large 2.5-inch LCD screen for easy image previews and reviews, 19 shooting modes, and the ability to shoot VGA using two VGA 30 fps recording modes: Standard mode for maximum image quality, and the new 640 LP mode for maximum recording time and reduced file sizes.
The PowerShot SX100 IS digital camera will be available in black or silver this October. The $300 camera kit includes two AA Alkaline batteries, a 16MB MMC plus memory card, a USB interface cable, an AV cable, a neck strap, and Canon’s software suite.
Two new PowerShot A-Series digital cameras
Designed for photo enthusiasts, 12.1-megapixel PowerShot A650 IS digital camera offers point-and-shoot functions with user-friendly manual capabilities. Featuring 12.1-megapixel resolution and a 6x optical zoom with optical image stabilization (OIS), the camera offers 21 shooting modes, a 2.5-inch Vari-Angle LCD, and an ergonomic grip.
The more economical PowerShot A720 IS delivers 8.0-megapixel resolution and Canon's Optical Image Stabilization technology; it can record high-quality VGA movies and also features a wide array of creative shooting modes, a simple control layout for super-easy operability and an ergonomically correct grip.
Due in September, estimated selling prices of the PowerShot A650 IS digital camera and the PowerShot A720 IS digital camera models are $400 and $250, respectively. The Canon PowerShot A650 IS camera kit includes four AA batteries, 32MB SD memory card, USB interface cable, AV cable, wrist strap and Canon's software suite while the Canon PowerShot A720 IS camera kit includes two AA batteries, 16MB SD memory card, USB interface cable, AV cable, wrist strap and Canon's software suite.
New advanced Digital ELPH cameras
Rounding out its slew of digital camera releases, Canon's two new compact PowerShot Digital ELPH cameras include the top-of-the line 12.1-megapixel PowerShot SD950 IS Digital ELPH and the 8.0-megapixel resolution PowerShot SD870 IS Digital ELPH.
The PowerShot SD950 IS Digital ELPH Camera (below) is designed for the sophisticated point-and-shoot user looking for top-level functionality in a compact, elegant package, the company said. It features a 3.7x optical zoom with optical image stabilizer (OIS) for steady shooting and a next-generation version of Canon's Genuine Face Detection technology. It also features the DIGIC III image processor, red-eye correction, an optical viewfinder and a 2.5-inch PureColor LCD screen. According to Canon, it will ship in September for $450.
The PowerShot SD870 IS Digital ELPH Camera, which offers 8.0-megapixel resolution and 3.8x wide-angle optical zoom with optical image stabilization, leverages Canon's DIGIC III processor and Advanced Face Detection Technology, while making a fashion statement with its "smooth curves, sleek mode dial and the option of a black or silver lens ring that's sure to complement any taste or style," the company said. It features an extra-large 3-inch PureColor LCD screen with scratch-resistant and anti-reflection coating. It will also ship in September for $400 in both black and silver.