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iPhone outpaces all US smartphones in July

updated 11:15 am EDT, Tue September 4, 2007

iPhone Outsells in July

The iPhone managed to outperform all other smartphones on the market in its first full month on sale, according to a new study published today by iSuppli. The market researchers used a survey of 2 million people which estimated that about 1.8 percent of all cellphones sold in the US during July were iPhones, regardless of class. This figure gave it an edge over all other previous smartphone champions, including Research in Motion and its BlackBerry line, Palm's Treo series, and less prevalent phones from Motorola, Nokia, and Samsung, according to the analyst group. The number also tied sales of the best-selling feature phone on the market, the LG Chocolate, though iSuppli would not say whether this applied to the original model on sale with Verizon or its recent upgrade.

Such figures are claimed as impressive for the phone, which is Apple's first and blurs the distinctions between data-heavy smartphones and conventional media phones. The sudden competitive relevance is "unprecedented" for the cellphone industry and is noteworthy for the sheer opposition that faced the California company during the launch, iSuppli said.

"Apple achieved this in the face of numerous, well-entrenched competitors," the researchers added.

iSuppli also noted that many early adopters were converts, with a full 25 percent having switched to AT&T from a rival carrier such as T-Mobile or Verizon. Most buyers regardless of their initial carrier were also relatively young men under 35 with at least one completed college degree, according to the study. These and the breakthrough first-month sales led the analysts to echo previous estimates of 4.5 million iPhones sold by the end of 2007 and a long-term prediction of as many as 30 million iPhones per year by 2011.



By Electronista Staff
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  1. Constable Odo

    Fresh-Faced Recruit

    Joined: Aug 2007

    0

    It's not a smartphone...

    ...by definition. A smartphone supposedly runs an open mobile OS and allows third-party apps. It's really an ordinary cellphone with high-end features. I'm not saying this. It's just something I'd read. I don't really care as long as they sell millions of them every month to drive up Apple's share price. Hey, Apple isn't even a traditional cellphone manufacturer, so that has to be good. Plus it's their first cellphone, ever.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    notes

    The iPhone managed to outperform all other smartphones on the market in its first full month on sale, according to a new study published today by iSuppli.

    Wow, a new product sold more than those already on the market? I'm shocked. And are they taking the 'apple effect' into account (you know, the mass of people who'll buy something just because Apple sells it).

    This figure gave it an edge over all other previous smartphone champions, including Research in Motion and its BlackBerry line, Palm's Treo series,

    Is this to mean they outsold those phones for July, or outsold them compared to their opening month?

    The sudden competitive relevance is "unprecedented" for the cellphone industry and is noteworthy for the sheer opposition that faced the California company during the launch, iSuppli said.

    Opposition? I don't recall opposition to the iPhone (I swear, when I saw opposition, followed by "California", I thought that some california environmental group was barraging apple with claims of iPhones being made out of baby seals).

    I think the word someone is trying to find is 'competition' or 'competitors'.

    "Apple achieved this in the face of numerous, well-entrenched competitors," the researchers added.

    Like Apple isn't well-entrenched with their own group of "We'll stand in line for this thing, even though we know nothing about it!"

  1. lkrupp

    Junior Member

    Joined: May 2001

    0

    Disruptive technology

    From the day of it's creation Apple has been a disruptive force in any market it touched. The Apple II disrupted the computer industry by creating a personal computer the average citizen could use. The Mac was extremely disruptive in that it allowed the rest of us to actually be productive and creative without having to fully understand how computers work. The iPod disrupted the music industry big time. Now comes the iPhone doing the same thing to the cellphone industry.

    Every time Apple enters a market they turn well established, profitable business models into obsolete mush. And the big players don't like it one bit. Apple doesn't usually dominate the markets it enters very long as the dinosaurs adjust to the new rules Apple established by shear force of innovation. But they (the entrenched players) are eventually far better off because of it.

    Now the cellphone industry has been seriously disrupted and players are scurrying around like rodents trying to figure out what to do next.

    This a VERY GOOD thing.

  1. koolkid1976

    Fresh-Faced Recruit

    Joined: May 2003

    0

    re: notes

    You should be shocked. Especially since it's a new category for them. I didn't see a lot of people buying the G4 Cube or the AppleTV just because Apple sells it.

    What does Apple being well-entrenched in other areas has to do with them with the iPhone? Microsoft being well entrenched in Windows and Windows Media Player sure didn't help with their success over iTunes.

  1. trevj

    Fresh-Faced Recruit

    Joined: Dec 1999

    0

    Testudo

    Your bed MUST be shoved tight against your bedroom wall, because you consistently seem to get up on the wrong side of the bed. Perhaps try moving the bed to the opposite wall. Then again, I suspect it's more likely you sleep under bridges, along with all the other trolls. You contribute nothing here, so please move on.

  1. davoud

    Fresh-Faced Recruit

    Joined: Jan 2005

    0

    I Knew What I Was Buying

    ...And so did the vast majority of others who bought/are buying the iPhone. They knew if it came from Apple it would work better and be more accessible than any other phone. Even the geeky types frequently don't use many features on their "smart phones" because they're too difficult to access and figure out. Now the reviewers are describing the iPhone and saying how insanely great it is, and that's one more data point for buyers. Only The deeply committed Apple/Mac haters (who won't have used an iPhone) will hate it, just as they hate the Mac without ever having used one.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: notes

    You should be shocked. Especially since it's a new category for them. I didn't see a lot of people buying the G4 Cube or the AppleTV just because Apple sells it.

    Um, don't be dredging up the 10 year old cube and use it as a comparison. At the time the Cube came out, Apple was still that company that was going under any day now, and it was overpriced by at least 33% (over top the usual 30% markups they have).

    As for the AppleTV, people bought that up as well the first month. But just like the iPhone, its the month-to-month sales that are more interesting then the launch sales.

    A difference, however, is that, like the iPod, the iPhone is as much as a 'status symbol', or a 'symbol of hip' then it is just a device. People don't buy it and leave it in their pocket. They want people to see it, and to see they have it. No one carries around an AppleTV. And even if you did, there's not much you can do with it out on the sidewalk.

    What does Apple being well-entrenched in other areas has to do with them with the iPhone? Microsoft being well entrenched in Windows and Windows Media Player sure didn't help with their success over iTunes.

    Apple's not just entrenched, they've got a small, but fervent, fan base that do things like wait outside stores for hours, if not days, just to buy a phone they could get in another week just by ordering on-line or walking into a store, without the wait.

    And maybe you forgot the "good ol' days", as MS would call them, when they had midnight madness sales for Windows 95, and people stood in line for that.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: testudo

    Your bed MUST be shoved tight against your bedroom wall, because you consistently seem to get up on the wrong side of the bed. Perhaps try moving the bed to the opposite wall. Then again, I suspect it's more likely you sleep under bridges, along with all the other trolls. You contribute nothing here, so please move on.

    As opposed to yourself? I was questioning parts of the report. You have issues with my questions or comments, fine, post them. But just saying "Oh, you're just a troll" (apparently because I'm not just going "This report must be true, since it says the iPhone is the best ever!"). Talk about not contributing anything.

    Hey, at least you didn't go with the childish "testudass", "testucle", or any of the other names the 10 year olds who normally post around here call me.

  1. trevj

    Fresh-Faced Recruit

    Joined: Dec 1999

    0

    re: testudo

    My problem isn't with you complaining or being critical of THIS report. It's with your constant and endless criticisms of everything on this site. Even movie critics have positive things to say some of the time. But your neverending whining and negativity here is extremely tiresome. If you don't like the platform, move along. If you think the platform can be improved, find a way to present your points in a less negative manner. As it stands, you simply come across a whining little bitcher.

  1. jbelkin

    Fresh-Faced Recruit

    Joined: Sep 2003

    0

    Cube Minor Failure

    The Cube was liked but simply overpriced and Steve Jobs learned his lesson.

    Steve Jobs learned that the personal computer market has a strata between $1,000, $1,500 & $2k & above.

    And hence, now, the mini for budget buyers who are willing to find a monitor - maybe a $400 Apple one but maybe a WAlgreens $79 one but they want the flexibility and willing to trade some speed. At $1,500, peoplewant near best speed and willing to trade some flexbility - especially if it looks as uique or nice as most imacs - but they take it home and plug it in and go.

    At $2k, people want it all.

    If the Cube had been priced at around $800, it would've rivaled the imac but Steve Jobs was afraid of it eroding it into the imac so they priced it twice as high and at that price, people wanted faster and more expansion.

    It was simply priced wrong - Apple lost money but not a tragedy to fail on something cool.

    On the other hand, MS is in the hole about $15 BILLION on the Xbox - now that is a failure.

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