But if they were 'coming soon', they would've been announced last week.

And if you notice, all the 'problems' are not written correctly (except the first three). These seem more like they're coming more from the underlying software then the actual reasonings. And programmers are known for just throwing in options for every possible thing coming down the pike, so they don't have to keep adding them in when some feature becomes available (like the guys who run the support web site know before anyone else that rentals are coming 'real soon').

As a reminder, I recall when some people starting cruising through a version of OS X and finding 'proof' that the PowerBook G5 was just around the corner.

I guess they didn't know what corner, but it was just around the corner!

I'm happy that video rentals are coming to iTunes. Video and Music are two very different things, and I can clearly see a case for video rentals vs Music.

But look at how long it took ringtones to make it live. That was discovered in a very similar manner, and it was months before that feature (?) made it into iTunes.

http://requestresponse.blogspot.com/2007/09/music-vs-motion-rent-vs-own.html

As long as it's on a per movie basis and I'm not subscribing to it, yeah, I've always wanted this done correctly. That way when more movies are HD or at least have 5.1 sound I won't feel as ripped-off for buying them without. It would also give a lot more reason to have the ATV.

So this is either a master plan of Jobs or more likely just a strong possibility at any time. Sept 5 didn't touch video or the Apple TV at all as a subject so I think this could be announced anywhere from this week to February. I hope it happens.

What do you all think the chances of video rentals actually starting in another country besides the US? I'm thinking Canada's going to get them first, because Apple seems to overindulge Canadians with products and services...

Allow this through the Apple TV and I'll buy one. For that matter, I would even consider a subscription for TV shows.

I have no desire to own a TV series, but would love to watch whenever I want. I use a DVR to achieve this, but would gladly pay a monthly fee to watch the shows I'm interested in.

Maybe $5/month/show or something like that. Especially if I can get them HD. Since I would be "renting" these shows, the AppleTV could just download at night and get rid of old ones.

I actually hope it is both on a subscription and per movie basis. The pricing would have to be similar to Netflix or Blockbuster. However, those errors seem to relate to a per movie basis.