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Apple squeezing NOR flash supply?

updated 02:05 pm EDT, Mon September 10, 2007

Apple NOR Flash Squeeze

Demand for Apple products could be preventing mainboard makers from getting the flash memory they need for business, says a report from anonymous industry sources in Taiwan. Two higher-profile manufacturers of NOR flash memory, Spansion and SST, are said to have had their entire flash memory capacities filled with orders from Apple. Factories from Macronix and Winbond that are set to make the chips themselves will run at peak levels for "months" as a result, according to the claims. No definite end to the production increase is in sight and is expected to benefit companies that have recently increased their production levels, such as Macronix.

Unlike past reports, the purported insiders would not say which products had triggered the spike in NOR flash demand, though the information suggests general Apple products rather than a specific iPhone, iPod, or Mac model. NOR flash is typically much slower but more random than the NAND memory used for storage in portable media players and memory cards, making it suitable for firmware and other semi-permanent memory that needs only occasional rewrites.

Apple has also reportedly triggered a similar problem with NAND memory, using as much as one quarter of all stock for the iPhone as the now confirmed upgraded iPod nano, shuffle, and touch media players.



By Electronista Staff
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Comments

  1. Beechlady

    Fresh-Faced Recruit

    Joined: Oct 2006

    0

    And

    these companies didn't FORESEE this? Maybe they should think TWICE before they blindly jump on the "Apple Wagon". Sounds like they got in over their heads?

  1. MiMiC

    Fresh-Faced Recruit

    Joined: Jun 2007

    0

    Supply & Demand

    a) Taiwan always screams there is a supply shortage to spike prices.

    b) I'm sure Apple, in their agreement, made sure the supply was there prior to inking the deal.

    This is so they can raise prices on other non top tier players.

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