09/10/2007, 4:15pm, EDT
Monday, September 10thMusic biz experiments with "ringle" format
Sony BMG and Universal Music today fought back against declining sales of physical CDs with the concept of the "ringle." The album would include both the music of a traditional single, such as the main track and as many as two B-sides, as well as a ringtone edition of the song ready to use with a cellphone. Special deals will be in place to grant access to the ringtone when the CD is put into an Internet-connected computer. Prices would still be roughly in line with retail singles at between $6 and $7 each.
Most of the leading music retailers have already agreed to carry the ringle format at or shortly after the official launch, including Amazon, Best Buy, Target, and Wal-Mart. Whether or not the format will apply to online downloads is unknown but has not been ruled out.
The change may open the doors for iTunes and other online stores to create album bundles that include ringtones as part of their primary downloads. Apple recently introduced custom ringtones but so far requires that users already own a copy of the song before they can edit and purchase a custom ringtone version of a given track. Ringtone sales have typically been limited to cellular providers' own stores and have largely been omitted from other download outlets, due in part to separate licensing terms and the lack of certainty regarding permissions to use the ringtones with certain carriers. Apple and other stores have recently introduced "vingles" that include music videos or documentaries along with audio tracks.
,
, 13
,
,
,
,
,
, 
subscribe to comments
for this article
Thankfully iTunes did not allow a certain group to bundle tv shows. Otherwise it would have been a charge of $15 for 1 hot TV show, 2 B TV shows, and one 5 minute TV clip...
This whole ringtone thing is waaay out of hand.
but i guess there will always be plenty of people who are too frightened or lazy to learn how to do this.
espensive and inconvenient - all the makings of a product with lots of customer appeal...
Having forced bands to think up 10 + songs, so that they can sell LP, they continued the same concept with the CD. If you were an artist, there was no way you could release a single song; you had to write a full album, if you wanted to sell records.
ITunes changed the concept of buying music back to the idea of purchasing singles. More than half of all iTunes purchases are single songs. Anybody with half a brain can easily understand why it is so (SJ was the first one to do).
Now, suddenly, labels are realising there may be something in the concept of a single, after all. However, obviously, they have no clue beyond that. They are approaching the singles concept bass ackwards (ass backwards?), which will ultimately fail again.
It might take several years or less, but eventually they will get it; Apple and iTunes is their only saviour. Their business will not grow until they finally understand that.