updated 02:35 pm EDT, Wed September 26, 2007
Dell Goes Carbon Neutral
Dell today announced that it would be the first major computer maker to pursue carbon neutrality across the entire company, hoping to offset the impact of its products on the environment. The Texas-based firm promised to take stock of its greenhouse gas emissions and actively reduce or eliminate the pollution where possible, including the use of renewable energy and purchasing carbon offsets where technology would not allow the company to avoid causing damage. This would include even minor details such as offsetting the costs associated with employee travel, Dell said.
As part of the move, the system builder also revealed its new Plant a Forest program which partners with AMD, Ask.com, and other firms to help share their own experience in reducing their environmental impact. This will also include larger-scale tree planting courtesy of The Conservation Fund and Carbonfund.org, Dell added. The company did not announce any new computers noted that some of its existing PCs, such as the OptiPlex 755, were already more power-efficient and eco-friendly than past models.