updated 04:50 pm EDT, Fri September 28, 2007
Sony Drive Teaser
Sony is using a secretive website to once again tease users with an upcoming device, according to a new discovery. So far known only as the Drive, the device does not have any clear purpose and has a metal neck as well as a solid base. Early speculation suggests that the device is either an all-in-one computer with an iMac-like neck (obscured by the green bow) or a device with a mounting bracket, such as a GPS unit. No release dates or special events have been found on the public page or hidden inside the website's code.
In its most recent such campaign, Sony provided only elusive glances until it revealed the Rolly, an autonomous music player that moves and pulses light in time with music. No apparent connection between Rolly and Drive exists other than their respective marketing tactics.