Printed from http://www.electronista.com

Kmart to drop Blu-Ray players for holidays

updated 01:20 pm EDT, Fri November 2, 2007

Kmart to drop Blu-Ray

Retail bargain chain Kmart has decided to temporarily drop Blu-Ray players from its stores, say reports. The absence is only temporary, set to last throughout the holiday season, but may be a significant blow to Sony's Blu-Ray format, which otherwise continues to dominate retail sales. The HD DVD Promotions Group claims that unlike Target's Blu-Ray exclusivity -- which turned out to be based on a financial deal -- Kmart has made its decision based on demographics, given that the price of Blu-Ray players is on average higher than that for HD DVD, and tailored mainly for wealthy home theater enthusiasts.

Further undercutting Blu-Ray is a sale being held today by Wal-Mart, discounting the price of Toshiba's HD-A2 player to $99, making it the first HD movie player to slide below the $100 mark. In August, meanwhile, Paramount declared that it would become an HD DVD-only studio, a move which resulted in the highly-anticipated Transformers racking up sales for the HD DVD format. [via BetaNews]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News