11/02/2007, 3:50pm, EDT
Friday, November 2ndMicrosoft format to become JPEG successor
The multinational Joint Photographic Experts Group, responsible for the JPEG standard used in virtually all mainstream imaging, has announced that the next iteration of its standard will be based on Microsoft's HD Photo format. HD Photo is built into Windows Vista, and was originally dubbed Windows Media Photo, hoped to offer some degree of proprietary control for the company; in its new incarnation however it will be called JPEG XR, and remain neutral as with the current JPEG technology. Prior to today Microsoft had already partly opened up HD Photo, providing the SDK for free to interested developers.
The "XR" addition stands for Extended Range, and like HD Photo, should allow a wider and subtler range of tones, as well as an expanded color palette, and better compression. For amateur and professional photographers, XR should support in-camera image processing. Adoption is not expected in the immediate future; Microsoft project leader Bill Crow says that even HD Photo make take another year to gain reasonable support. [via CNET]
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when i need to export to the web, i produce 800x600 pixel JPGs that are about 80-120 Kbytes. JPG is really just an intermediate format used for display on the web AFAIC.
i can see some usefullness if a point-n-shoot records its captures in this format to allow a higher bit-depth image without using a proprietary RAW format, but most point-n-shoot photographers aren't doing any editing to their shots anyway! they get the white balance wrong, then don't know how to fix it anyway!
so, this new format really seems like a solution in search of a problem.
Again, as long as the license agreements are suitable, I would love Apple, Canon, etc to adopt it as soon as possible.
2) it has to work
3) it has to be open
4) it has to be widely adopted
Microsoft has trouble with all of those items, but if they accomplished them, I'd use it.