updated 01:15 pm EST, Thu November 8, 2007
TiVo Lifetime Memberships
DVR maker TiVo today announced a special deal to jumpstart sales of its recorders for the holidays and to simplify subscriptions for other users. Resurrecting a plan that had previously been available only to early members of the subscription service, the company is offering a $399 lifetime plan to existing customers; those with existing devices will receive the service free of charge regardless of the length of use. These should also transfer to new TiVo devices in the future, based on the company's past history. The discount lasts until February 2nd and will be accompanied by a temporarily lowered $13 monthly rate for one-year subscriptions (down from $17) and drops in the cost of prepaid subscriptions to $129 for one year (from $179) and $249 for two years (from $279).
The company has also reworked its Multi-Service Discount, adding a $99 pre-paid option for users who need more than one subscription for one year and dropping the regular rate for a one-year subscription to $10 from $11. Two-year and three-year plans are no longer available, the company warns, creating a slight increase in overall pricing for certain customers. Both the promotions and the rate changes apply regardless of the TiVo device.