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Zune to one-up iPod in customization?

updated 09:00 am EST, Mon November 12, 2007

Zune Originals

Microsoft intends to improve on the basic formula of customization pioneered by the iPod for the release of the new Zunes, according to an interview with company global marketing chief Chris Stephenson. To be called Zune Originals, the service will offer not just four lines of engraved text (up from the iPod's two) on the aluminum backs of the new models but also any one of 27 different full-size drawings from internationally well-known artists.

The move is in part a conscious break from the "clean aesthetic" of Apple, Stephenson says, and encouraging users to fill the design of the player with art rather than leave it plain.

Engraving will be available from the Zune's launch tomorrow and should be free for the Zune 4, 8, and 80. Microsoft does not say whether it will be selling the Zune itself through the site instead of relying on third parties, as it frequently does with its peripherals and Xbox game consoles.





By Electronista Staff
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  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    because

    It's all about the customization.

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Yeah

    i like, i like.

    There is a market for this but i don't want to be limited to the 27 drawings, i want my fav comic on the back. http://www.laserdevils.com/ipod_engraving.htm

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005

    0

    Needs it!

    The ZOOON needs all the help it can get. On that note, I'd like mine in white please and with an Apple logo in the middle.

    ZOON = trash for fools.

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    LOL

    So they are focusing on "customization" instead of usability. Baby p*** green is still baby p*** green no matter if you put it in a custom case or not.

  1. talisker

    Mac Elite

    Joined: Oct 2001

    0

    No it won't

    Zune will not one-up iPod because "to one-up" is not English, it is gibberish. It's much more likely that Zune will yesterday-trifleimbob iPod.

  1. Jittery Jimmy

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    A tattoo for your Zune

    I believe this is a quick and easy way for Microsoft to improve the product at a very very low cost.

    The engraving will likely cost them pennies per device. Even if they sell a couple more due to the engravings, it's likely to be worth their investment.

    Even better, its optional, so those people who don't want a Zune tattoo aren't required to get one.

  1. Terrin

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    Not for me

    Engravings stink because you make it harder to fix a broken unit. For instance, Apple swaps out broken iPods. It will not do that with a customized unit.

  1. howiethemacguy

    Fresh-Faced Recruit

    Joined: Sep 2007

    0

    eh

    It looks like c***. Once again, Microsoft shows that it doesn't understand the customer. Most iPod buyers who personalize their iPod get their name on the back or, they write a message of love or appreciation to someone. Sometimes, they have their phone number engraved on the back in case the iPod gets lost. Those drawings look tacky.

  1. howiethemacguy

    Fresh-Faced Recruit

    Joined: Sep 2007

    0

    re: not for me

    You're wrong. Apple does swap the engraved iPods under warranty. I used to be a Mac Genius. I did it several times daily. The only drawback is that at the Apple store, they can't engrave the new iPod. If a customer calls AppleCare, they can have their defective iPod replaced with another engraved unit.

  1. rtbarry

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    customization???

    how is choosing from among their clipart customization? customization is putting whatever you want on there.

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