Toshiba Japan follows US in price cuts
updated 12:05 pm EST, Wed November 14, 2007
Japanese HD DVD price drop
Toshiba Japan has decided to sharply cut the price on one of its HD DVD players, reports say. The HD-XF2, a 2006 player limited to 720p/1080i resolution, has just had its cost reduced to 24,800 yen, or $225. While this is not as low as the current price of some American equivalents, it still represents a drop of over 50 percent, making HD DVD much more practical as an option for Japanese shoppers.
No official reason has been given, but it follows similar moves in the US, which have seen Toshiba players go on sale for $200 or less. On November 2nd only Wal-Mart sold the HD-A2 for $99, breaking the psychologically important $100 barrier. [via Akihabara News]
