Taking advantage of China's loose intellectual property restrictions, a company called ECNokia is marketing a generic MP4 player which directly imitates the clickwheel, rounded edges and menu design of the third-generation iPod nano. Like many copies however, it does not have the exact same functionality; it plays MP3, WAV, WMA and MIDI audio, while video must be in the ASF format. Storage meanwhile comes in the form of an SD slot, which supports cards up to 2GB in size.

Unusually, the display on the Chinese player is larger at 2.4 inches, and is actually a touchscreen, theoretically making the clickwheel redundant. Other features include FM radio, a 1.3-megapixel camera, and a microphone for recording voice. The player is not being sold directly to the public; rather, it is being shipped in bulk to retailers in various countries.