Printed from http://www.electronista.com

Vizio dominates US LCD market

updated 01:05 pm EST, Wed November 21, 2007

Vizio dominates LCD market

California's Vizio remains the dominant maker of LCD TVs in North America, despite heavy advances by its main rival, according to a report from the research firm iSuppli. Vizio sets accounted for 13 percent of all LCDs sold during the third quarter, a mere 0.2 percent better than South Korea's Samsung. The latter has managed to dramatically boost its share, jumping from 10.8 percent in the second quarter to its current 12.8; this pales next to Vizio's recent climbs however, since the company only lept to prominence in the second quarter, beating out established heavyweights such as Samsung, Sharp and Sony. The latter two are currently third- and fourth-placed in iSuppli's rankings.

Analyst Riddhi Patel says that Vizio's success is mainly attributable to a combination of low-cost models -- taking the edge off sometimes prohibitive HDTV prices -- and high-profile sales locations, namely retail chains such as Circuit City. Vizio has also increased its marketing assault, seeking to establish its brand in shoppers' minds.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. chadpengar

    Fresh-Faced Recruit

    Joined: Oct 2001

    0

    Costco

    and the fact that as you enter every Costco, a billion Vizio TVs assault your senses ;)

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News