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Blockbuster ponders mobile video service

updated 03:30 pm EST, Wed November 28, 2007

Blockbuster Mobile Video

Blockbuster Video is in the midst of developing a service that would let users bring video downloads more easily to cellphones, company chief James Keys says. The executive notes that his video rental firm is in talks with "virtually all" cellphone manufacturers as well as some software producers to create the service. Its exact function is not described but is believed to involve converting videos downloaded from an online store to a portable form. The decision came as the result of getting help in converting movies to play on a BlackBerry, Keyes says.

The Blockbuster head declined to note specific companies, which may determine the ultimate form of the service. Although using a BlackBerry for work, Keyes also uses an iPhone for personal communication. Blockbuster itself owns Movielink, which offers online movie downloads in a protected Windows Media Video format that to date only works with Windows PCs. Apple has so far resisted including Microsoft-made formats in iTunes and iPods but is widely suspected of developing its own rental option, including inadvertent leaks in the code for iTunes and Apple's media players.

Such an expansion is being integrated into a larger movement away from physical rentals at the financially struggling Blockbuster, which is also contemplating download kiosks and tying Movielink more directly into the Blockbuster website.



By Electronista Staff
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Comments

  1. psdenno

    Fresh-Faced Recruit

    Joined: May 2003

    0

    Wish them luck.

    They closed four of their six stores in my area on monday without notice. On tuesday, they sold off the entire inventory at $5 per game and DVD.

  1. psdenno

    Fresh-Faced Recruit

    Joined: May 2003

    0

    Wish them luck.

    They closed four of their six stores in my area on monday without notice. On tuesday, they sold off the entire inventory at $5 per game and DVD.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    0

    catching

    Blockbuster is playing catching up. This is the same goes with Letraset, which was the king in type for graphic designer. Now Adobe PostScript type and Apple TrueType reign.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    0

    kodak

    Kodak also. They waited for so long to see whether digital camera will catch up. Now they are too late to play catch up by the time they board the ship.

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