updated 12:30 pm EST, Wed November 28, 2007
Media adapters ill-favored
The public is generally avoiding digital media adapters such as the Apple TV and Sonos' wireless audio system, a new study suggests. The market research group Parks Associates claims that within a reporting group of US broadband users, only nine percent even had a stereo connected to their computer, and of those, 50 percent relied on simpler output techniques such as RCA cables. Only 28 percent used a wired or wireless media adapter. Similarly, a tiny four percent of broadband subscribers had a TV connected to their computer, and 31 percent of those connected to TVs using the likes of S-Video cables. A closer 30 percent did rely on media adapters, however.
Attempting to explain the results, Parks suggests that for most people, adapters are needlessly expensive; whereas RCA and S-Video cables can cost as little $10, adapters frequently cost upwards of $100-200, while offering few extra features. They also require extra time and effort to configure, resulting in little perceived value.