Printed from http://www.electronista.com

Microsoft buys UK mapping company

updated 01:40 pm EST, Wed December 12, 2007

Microsoft buys UK mappers

Microsoft has announced the acquisition of Multimap, a UK-based mapping company. Similar in concept to sites like Mapquest, the Multimap website lets users find places and driving directions, with additional options such as locating hotels or looking up subway routes. Microsoft says that the purchase is intended to complement its growing search services, including Virtual Earth and Live Search; the move may be more strategic still however, since it is competing not only with Mapquest but Google Maps, which has become increasingly integrated with other platforms.

The most notable of these is the iPhone, which has Maps preloaded in order to save bandwidth and simplify its interface. The software's presence, in tandem with finger-gesture commands, is marketed as one of the iPhone's main features. Google has also integrated Maps into its upcoming Android operating system, which may pose a threat to Microsoft's Windows Mobile platform, found on many current smartphones. With Multimap in hand, future updates of Windows Mobile may have mapping built-in.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005

    0

    what??

    MS buying up a company doing something they have tried but can't do right??

    What's next? Them copying an interface element????

    Doofuses.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Logitech Hyperion Fury mouse

Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Sponsor

toggle

Most Commented

 
toggle

Popular News