MS stumbled upon this code..... Allows them to insert ads during windows startup, application startup, searches, and registration of software. Humankind loved that so much they thought they would share this technology with the video (read TV and movie) crowd. Coming soon.... ads between mp3s.

Many web sites do this now with their video feeds (yahoo, for example). Big f'ing deal.

Everyone I know absolutely LOATHES the ads before the conent. It's bad enough we have to wait for the ad to buffer before the actual content video starts up.

And for those of us who know that ppl prefer to pay for commercial-less content, yes that is the truth of the situation, but it doesn't stop media agencies from trying to foist ad content down our throats anyway. Espcially when people charge for it! (i.e. cable). When it's the status quo, there's no much you can do, aside from foregoing getting any quality service. For instance, my parents hate the cable/sattelite fees, and refuse to get either if they have to pay that much and watch ads. So, they get only broadcast channels.

Of course, we know this means they miss out on a lot of decent programming (and a lot of terrible programming too). Let's not forget how we have to pay for the whole Package of channels just to get channels x, q, and y. But, it's the status quo, and there's not much we can do about it.

That is, until some smarty breaks the DRM (you know it's going to happen w/most anything that comes from Redmond) and we'll once again be able to skip the ads. All it will take then is a little plug-in, and the world is back to normal.

is everything that Microsoft invents EVIL?

Just make sure we don't get those I'm a Mac ads. Yuck.

BTW, why should Microsoft get credit for this? This is already implemented on DVD's (look up UOP) - unskippable FBI warnings and some trailers (advertisement). Also, NFL.com and many other sites already do unskippable ads.

Yeah it to MS to pull this kind of "creative revenue" scheme.

It's almost as bad as commercials when you go to the movies. Gee, I just paid $10 and STILL have to sit through a bunch of idiotic commercials?

But if MS sticks their noses up the content providers you-know-whats any further (with technology for unskippable ads, giving them a share of Zune sales, etc) they might eventually convince them to only license their content to MS. Then where will QuickTime be?

It's pretty clear that is what MS is trying to do. That's how they are going to try to destroy Apple's iPod/iTunes ecosystem. They are going to create a draconian DRM system and convince the content providers that their way is the only way to protect their content, leaving Apple high and dry.

Apple views the consumer as it's customers. MS views the content providers as their customers. Who do you think is looking out for you?

It's pretty clear that is what MS is trying to do. That's how they are going to try to destroy Apple's iPod/iTunes ecosystem.

Umm, that's what everyone wants to do. What company wants to just cede all that possible profit to Apple?

They are going to create a draconian DRM system and convince the content providers that their way is the only way to protect their content, leaving Apple high and dry.

Bah. The only way to convince the content providers is to use YOUR power of buying or not buying. It's that simple.

And bear in mind Apple has their own draconian DRM system. It may be better than MS's, but that doesn't make it good (I guess you were a big fan of Mussolini, because, compared to Hitler and Tojo, he wasn't that bad).

Then again, with such a system, you may be able to download your TV shows for free or $1 per. It all depends on how it's used (but, I know, people want to own and pay for their content so they don't have to see commercials).

And in case no one noticed, DVDs have been doing commercials for years as well.

Apple views the consumer as it's customers. MS views the content providers as their customers. Who do you think is looking out for you?

No, Apple views its customers as a revenue stream for which they want to make money from. MS views the content providers as a source to be able to gain a revenue stream. Sure, it's 'worse', but don't be making Apple out as some sanctimonious "we're in it for the little people!" company.

can't possibly be wrong about the popularity of iPhones. He's prolly saying to himself, "Please don't let Apple sell five million iPhones, please sweet Jeebus." "Not after I declared only fools would buy an iPhone." "I hate eating humble pie and now I'm going to get fat off of eating it."

I never declared only fools would buy an iPhone. I knew a bunch of Apple/Jobs a** kissers would stand in line. Everyone knew that.

But are you actually taking this report seriously? Some unnamed 'insider' says Apple's on track... Right. The only reason you even bother to believe it is because it follows what you want to believe. If it said that Apple was only going to sell 2 million, you'd be slamming it because it certainly can't be true.

Not that the patent system isn't totally screwed up, but due to prior art (as said above, there are previous cases of this all over), MS shouldn't get the patent.

These last few posts make me wonder what Apple would be like if testudo ran it...

*foggy waving transition with harp chime*

MacNN announcement: At Apple's keynote today, CEO Testudo announced that all music was going to have no digital management what-so-ever and the price was also going to be cut in half, and free for Canadians. In addition, they have released a line of computers guaranteed to have no flaws—EVER, or your money back! The source code is now completely open and they are sending each of their customers a free iPhone, and giving back all the money to anybody who ever bought one so as not to make them upset...

Four months later... *foggy waving transition with harp chime*

MacNN article: MacNN is changing its name to MSNN. Sorry to see this happen, but with Apple closing due to all the recent bad decisions it has made, we have no other choice. Unfortunately, all the perfect computers will be useless with no support and the iPhones are now nothing more than aging mp3 players. So long Apple, it was nice knowing ya.

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