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Netflix, LG work on streaming set-top box

updated 01:45 am EST, Thu January 3, 2008

Netflix, LG set-top box

Online DVD rental service Netflix and Korean electronics-giant LG have announced that they are working on a set-top box designed to stream movie content directly over the internet to a television. Netflix has long said it wishes to branch out its internet movie delivery feature, which allows members to play content on their PC from a library of over 6000 movies and TV shows. Reuters reports that the device will function in a similar fashion to the PC internet streaming, where users that subscribe to Netflix' DVD rental service would also get access to the TV streaming service. LG says that the Netflix set-top box will be available at some point during the second half of 2008.

The LG-Netflix player will be the newcomer to the already-overflowing market of digital video distribution. From TiVo's partnership with Amazon to bring its Unbox service to the popular set-top, to Vudu's Bittorrent-like behavior, there is plenty of competition for the new device. Apple is even rumored to be entering the ring, and is said to be in talks with 20th Century Fox about offering new-release rentals; Fox would also include FairPlay-encoded versions of a movie when the DVD is purchased.

By Electronista Staff


  1. russellb

    Junior Member

    Joined: Sep 2001



    Apple is long overdue and slipping by releasing Apple Tv and then neglecting it .. I can only assume that they have either had problems with getting content on board or have been developing the technical back end.

    I have said all along that they would never have all those menus there to just so you could see the top 10 movies etc ... it was always a placeholder for movie content to buy or hire.

    I predict that Apple will hit the market with video rentals and blitz the competition with it's simple interface and easy to use Apple TV

  1. coffeetime

    Senior User

    Joined: Nov 2006


    planning ahead

    Apple probably had it planned out long ago but keeping their mouth shut. Just like iPod, they said it was only for music and no way they will incorporate video (or even a phone). One day, Apple TV will turn into a game console.

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