RSS RSS Twitter Twitter
macnn/electronista

01/10/2008, 3:40pm, EST

Thursday, January 10th

Analyst: ATT stock plunge saved by Apple

Investor jitters over statements by AT&T chief executive Randall Stephenson about the home phone business are "overdone" and neglect the likely growth triggered by the iPhone, says a new research note from financial institution Cowen and Company. The group contends that a 10 percent drop in AT&T's stock value triggered by warnings about sagging landline subscriptions are exaggerated and that the company's cellular service is more than compensating for the drop. The carrier will outgrow its rivals by as much as 15 percent over the next year, Cowen predicts.

A large portion of this expansion will be tied to the iPhone, says the firm. Expected sales of the iPhone during the last calendar quarter of 2007 are reported to be very high for the firm and may help boost the number of new subscribers to AT&T's cellphone service from 2.36 to 2.4 million in the same period. This trend will reportedly continue on into 2008 and should be crucial to driving an overall surge in AT&T's performance over the next 12 months. General growth in AT&T's cellular business is also expected on top of the device-specific results.

The analysis mirrors similarly aggressive claims which have said that Apple may have sold as many as 5 million iPhones over the holidays and would contribute substantially to AT&T's growth as well as its own.


Filed under: iPhone, Investor, industry
Other story tags: ATT

, , 2comments, del.icio.us, slashdot, digg, buzz , Twitter
2 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
Agree...
0
01/10, 7:14pm, EST
buy T
Fresh-Faced Recruit
Joined Jul 2004
User is offline
hmm
0
01/10, 8:21pm, EST
I know of five people who have the iPhone, bought just in the Christmas season alone. Mostly with Christmas money, as gifts to themselves.

Of course that's not even counting the people I knew that had them before the holiday season. Oh, and several executives at the company starting to wonder just how necessary is the Blackberry for the company with a product like iPhone out there.

This thing is huge and will only get bigger. Apple played its hand well, both in designing a product, allowing it to build its own hype, and now marketing the hell out of it. Well played.

Posted from my iPhone
Fresh-Faced Recruit
Joined Feb 2001
User is offline
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

www.cashforiphones.com - Sell your iPhone or iPod today! Get an instant online quote. Top cash, FREE shipping.

Internet Marketing School - 100% Online: Master SEO, SEM, E Commerce, Media & More with a U of San Francisco Certificate.

Autodesk Inventor For Digital Prototypes: Use Inventor To Virtually Model, Test, and Iterate in 3D & Get To Market Faster!

Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.