Printed from http://www.electronista.com

Matsushita to use Panasonic label as company name

updated 09:55 am EST, Thu January 10, 2008

Matsushita now Panasonic

Matsushita on Thursday ended years of tradition by formally adopting the Panasonic brand as its name around the world following a board decision today. The move has been described as a difficult one as it drops the name of the company's founder Konosuke Matsushita but is also characterized as a necessary one: most customers only think of the Panasonic label and its association with Viera HDTVs or other electronic devices, the company says. The change is expected to help link the products back to its parent and help the firm's overall image.

With shareholder approval, the name change should take effect at the start of October and will bring Panasonic into line with other companies such as Hitachi and Mitsubishi, many of whom typically run several different major business lines but maintain the company name in each case.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

SMS Audio Sync Sport on-ear headphones

When hitting the gym or going out for a trail run, headphones can cause a number of problems. From the ear buds getting slimy with swe ...

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Sponsor

toggle

Most Commented

 
toggle

Popular News