Printed from http://www.electronista.com

Matsushita to use Panasonic label as company name

updated 09:55 am EST, Thu January 10, 2008

Matsushita now Panasonic

Matsushita on Thursday ended years of tradition by formally adopting the Panasonic brand as its name around the world following a board decision today. The move has been described as a difficult one as it drops the name of the company's founder Konosuke Matsushita but is also characterized as a necessary one: most customers only think of the Panasonic label and its association with Viera HDTVs or other electronic devices, the company says. The change is expected to help link the products back to its parent and help the firm's overall image.

With shareholder approval, the name change should take effect at the start of October and will bring Panasonic into line with other companies such as Hitachi and Mitsubishi, many of whom typically run several different major business lines but maintain the company name in each case.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News