Printed from http://www.electronista.com

Matsushita to use Panasonic label as company name

updated 09:55 am EST, Thu January 10, 2008

Matsushita now Panasonic

Matsushita on Thursday ended years of tradition by formally adopting the Panasonic brand as its name around the world following a board decision today. The move has been described as a difficult one as it drops the name of the company's founder Konosuke Matsushita but is also characterized as a necessary one: most customers only think of the Panasonic label and its association with Viera HDTVs or other electronic devices, the company says. The change is expected to help link the products back to its parent and help the firm's overall image.

With shareholder approval, the name change should take effect at the start of October and will bring Panasonic into line with other companies such as Hitachi and Mitsubishi, many of whom typically run several different major business lines but maintain the company name in each case.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

Sponsor

toggle

Most Commented

 
toggle

Popular News