updated 03:35 pm EST, Wed January 23, 2008
Dell PRODUCT Red Official
Quickly responding to advance details, Dell this afternoon has already launched Dell (PRODUCT) Red (link active soon), its campaign to contribute to the Red charity's fight against AIDS in Africa. Every device in the campaign provides a percentage of its sale to the charity without affecting the price but also comes in a special red hue; in software, each comes with a special version of Windows Vista Ultimate with six desktops, a Vista Ultimate DreamScene video desktop, a screen saver, and two Sidebar gadgets.
Three computers and one printer comprise the early lineup. The XPS One (PRODUCT) Red coats the main display shell in red and donates $80 of its $1,599 price to the charity -- enough for six months of anti-AIDS treatment in Africa, Dell says. Similar versions of the 13.3-inch XPS M1330 and 15.4-inch XPS M1530 notebooks bring a similar change and each supply $50 to the Red fund from their $1,149 pricetags. The 948 All-in-One Printer includes a red border around its print controls and provides faxing, printing, and scanning even without a computer while contributing $5 to the fund.
Specifications for the computers are unavailable but should be revealed on January 31st, when all three should be available for order.