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Dell drops own-store model for direct, retail

updated 01:55 pm EST, Wed January 30, 2008

Dell Drops Kiosks

Dell today sent word that it will drop its longtime Direct Store practice. All of the Texas PC maker's 140 try-before-buying kiosks currently operating in the US will be shut down; the points of sale are less useful now that the company's computers are already available at Best Buy, Wal-Mart, and a handful of other locations, Dell claims. The shift will also help Dell return some of its focus to the direct sales model that formed the backbone of the company's business for most of its existence.

The company did not say whether its full-size showroom stores, which only allow customers to try systems rather than buy them directly, were also affected by the closures. Kiosks will remain in Canada and other countries where Dell has yet to gain a significant foothold in third-party retailers' stores.

Dell's transition is in part a consolidation move to help turn around the company's fortunes, which suffered throughout 2007 as the company lost share to HP and other top PC makers. Shuttering the kiosks also leaves Apple as the sole American computer designer to still operate its own retail chain.



By Electronista Staff
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  1. ZinkDifferent

    Fresh-Faced Recruit

    Joined: Jan 2005

    0

    I'm shocked...

    you mean a store business model that doesn't sell any product made Dell NO MONEY???

    Who makes these kind of business decisions at Dell?

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    0

    What Mr. Dell should do..

    Is shut down the company and give the shareholders their money back... so they can go buy AAPL stock!

  1. macjockey

    Fresh-Faced Recruit

    Joined: Jun 2004

    0

    Just look at it

    Just look at it, the whole kiosk looks like c***. No wonder it doesn't sell any computers.

  1. howiethemacguy

    Fresh-Faced Recruit

    Joined: Sep 2007

    0

    What about the Dell store

    Dell opened a retail store in Dallas at the Northpark Mall in 2006. What will happen to it I wonder... I think this just goes to show that you can buy a PC anywhere and, that's why the Dell kiosks aren't so much of a money maker. Part of the sucess of the Apple stores is that they are staffed with knowledgeable and dedicated people and, you can't get a Mac just anywhere.

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