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Zune 8 receives quiet price cut, bests nano

updated 11:40 am EST, Mon February 4, 2008

Zune 8 Price Cut to 179

Microsoft has quietly dropped the price of its Zune 8 flash music player to $180 in a bid to gain marketshare, according to reports as well as checks with several major online retailers. Though unannounced by the company, the $20 drop makes the device one of the least expensive of the class at its regular price and undercuts the same-capacity iPod nano's $200 price. No features appear to have been cut from the 8GB Zune, which shares the same Wi-Fi sharing and sync features of the rest of the line and whose 240x320 screen is as sharp as for the larger-screened Zune 80.

No explanations have been given for the reasons behind the drop, which occurs just three months after the release of the Zune 8 in November and misses the key January timeframe for price discounts. It also comes far earlier than for the first-generation Zune 30, which dropped to $200 just days ahead of this fall's iPod refresh.

Notably, Microsoft has remained silent about sales of the Zune line since it crossed the million-unit mark in June and did not break out statistics for Zune sales during its end of 2007 quarterly results, which touted the Entertainment division's performance but centered almost exclusively on the Xbox 360. Research group NPD has noted that most music players saw a sales decline during the holidays with the exception of the iPod line.



By Electronista Staff
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Comments

  1. ZinkDifferent

    Fresh-Faced Recruit

    Joined: Jan 2005

    0

    no reason ...

    ... Was given?

    Here's a reason - DESPERATION!

  1. MacnTX

    Fresh-Faced Recruit

    Joined: Apr 2004

    0

    reason

    Here's another...

    Lack of sales!

  1. Toyin

    Mac Elite

    Joined: Nov 2000

    0

    Welcome...to the social!

    LOL

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    0

    gain market share...

    ...by giving them away for free, if share is more important than profit. Clearly M$ are the only company who believes that you can succeed by failing or win by losing (money). Does Ballmer know something that every Harvard MBA doesn't?

  1. Robb

    Fresh-Faced Recruit

    Joined: Feb 2000

    0

    re: gain market share...

    I can see the strategy in that and Microsoft has the deep pockets to absorb the losses. But they've still got a HUGE uphill battle to convince people to buy a cheap Zune vs. the iconic iPod.

  1. billytech

    Fresh-Faced Recruit

    Joined: Feb 2008

    0

    Uninformed posters

    Clearly - Nobody that posted the comments here have ever tried a Zune to see what makes it so different and desirable. I got one at Christmas, and have retired my Nano forever. With a sturdy case and real glass screen to brush off scratches, it is NOT as fragile as the iPod. The social feature is quite cool for sharing files, and with 3rd party software is outstanding when combined with MediaCenter PC's. Wireless SYNC is simple and I don't have to fire my PC up to add music. Battery life is great, and the interface is intuitive. Try one before you go bashing it if you're in the market, you may be pleasantly surprised. I was, and I am not alone.

  1. macs4all

    Fresh-Faced Recruit

    Joined: Aug 2003

    0

    Alone?

    billytech: Based on Microsoft's silence on sales figures, and the price slash, apparently you ARE alone, Mwuhahahahaaaaa!

  1. wings_rfs

    Fresh-Faced Recruit

    Joined: Dec 2002

    0

    No glass you say?

    Billy, are you sure you own an iPod? Last I heard, they do have "real" glass screens.

  1. nat

    Junior Member

    Joined: Mar 2002

    0

    Try one before...

    you go bashing...

    uh, no. Don't much care how good it is, it's the fact that they are buying into the market, not competing in it, that irks.

    Without their deep pockets you would not hold that in your hand, it would have died a natural death. You can use it if you like but don't come here with your troll nonsense and try to come off as some kind of unbiased voice.

  1. Deal

    Mac Enthusiast

    Joined: Apr 2001

    0

    Not going to work

    This is so obviously not going to work.

    MS bought the video game market with Xbox 360. They lost money hand over fist and saturated a market that doesn't have much turn over or innovation. The Xbox360 has hardly changed since it came out and relies on things staying the same (so video game companies can make more games).

    The music player market changes rapidly. Apple puts out new models as soon as it's competition catches up with the old ones. Microsoft can't compete with that. It is a lose, lose situation for them.

    Billytech, your ID says it all. You're a PC troll on a Mac forum. Mac users are way smarter than that. Get a life.

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