02/20/2008, 9:05am, EST
Wednesday, February 20thAmazon pushes Blu-ray as preferred format
Amazon today said it would make Blu-ray its preferred digital format, promoting the standard over all other physical formats. The move follows Toshiba's decision to put an end to HD DVD but will see Blu-ray promoted above both regular DVD and the now discontinued HD DVD format. This will include both the movies themselves as well as hardware, including both dedicated movie players and the Sony PlayStation 3. The company has not said whether it will promote Blu-ray computers, which are relatively rare.
The online retailer says it will continue to stock HD DVD players and discs for the near future, but is expected to quickly discontinue the catalog once Toshiba halts production of players and most discs in March. Warner Bros. is also poised to phase out HD DVD movie releases by June, with Universal also switching to a Blu-ray only HD movie release schedule in the near future.
Filed under: industry
Other story tags: blu-ray, Amazon, Universal, HD DVD, Warner
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Meanwhile, outside of Slashdot, most consumers still have no idea that the market is starting to show the first signs of cohesion. HD-DVD technology is still for sale in hundreds of stores and anyone could unknowingly purchase "bleeding edge" technology that's actually bled out.
So to most people, yes, all these individual announcements are still news.
HDTVs have been selling well. Once people see what REAL HD content looks like... not just standard TV lookin' big and grainy... they'll want HD players and HD media for their video collections.
NOW the path and choice is clear. Just watch sales start to boom.
You can argue about digital downloads being the wave of the future. For the future, yes. But for now, until US bandwidth is expanded where Full-HD content can be downloaded fairly quickly and easily, physical media offers the best option.
Just because it's cool, doesn't mean is popular. Just because its popular doesn't mean it's widely adopted. And just cause we're tired of hearing about it doesn't mean that everyone else has heard of it at all.
NOW the path and choice is clear. Just watch sales start to boom.
And without news like this, they might go into BestBuy, slap down money on a cheap HD-DVD player and not know they're getting screwed.
So, yeah... some people know. My parents have an HD set, but I'd HARDLY say they follow HD news.