Printed from http://www.electronista.com

Google opens AdSense to web videos

updated 01:55 pm EST, Thu February 21, 2008

Google AdSense Video

Google today expanded its AdSense web service to include AdSense for video, one of the first large-scale ad revenue systems for web-based footage. The feature allows videos from YouTube to either embed ads in the videos themselves or to use the company's overlay system to put text ads on top that change based on the video and its surroundings: ads will change based either on text on the video's host site or on cues in the video itself, Google says. In-video ads are paid out based on impressions while text ads are based on the number of actual clicks.

However, the current plan is currently limited only to large publishers, Google warns. In contrast to user-made ad systems such as Overlay.TV, the beta AdSense service is currently limited only to content producers with one million or more streams each month and are based in the US with English-language content. Google explains that it intends to open the system up to smaller publishers and foreign sites in the future.

The addition of AdSense is ultimately expected to change the behavior of YouTube, which has often been ad-free and relies instead on deals from music labels and other content providers to supply revenue. Google has not said whether it will expand these ads to apply to handhelds and other devices, which either use mobile versions of Adobe's Flash plugin (such as Nokia Nseries handsets) or view YouTube without Flash at all, such as the iPhone.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. elroth

    Junior Member

    Joined: Jul 2006

    0

    AdNonSense

    Good-bye YouTube. It was fun (sometimes) while it lasted.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News