updated 10:20 am EST, Mon February 25, 2008
Apple recycling program
Responding to criticism from groups such as Greenpeace, Apple has implemented a new recycling program designed to reduce the damage of mass consumption. In addition to products like iPods, people can now also recycle cellphones, produced by any manufacturer. There are two main options for sending devices to Apple: they can either be delivered in person at an Apple Store, or else mailed to a central location.
If a person chooses mail, they can specify any quantity of phones or iPods. They must then decide whether to use either a print-out label on packaging of their own, or else a custom package shipped from Apple, which requires seven to 10 days for delivery. Both options are free to the customer.
The program supplements efforts at recycling computers and monitors, which can be accepted under any brand name so long as a person has also purchased a qualifying Apple system.